ARTS 095 NEW MEDIA AND SOCIAL CHANGE 3 units Lecture 3 units; lab 0 units
Acceptable for credit: University of California, California State University

This course investigates how web-based technologies, internet multi-media, and photography have assisted in causing social change around the world through images.
Evidence of social change from significant historical photographic images from momentous photographers with a variety of diverse backgrounds are explored for social and political context. The course also covers critical analysis of shifting perceptions and expectations regarding race, gender, religion, sexual orientation, cultural identify and ethnicity in contemporary web-based visual media.
The evaluation of major new media expressions from various cultures that have caused social change include a wide variety of genres from social documentary photography, multi-media documentaries, contemporary art photography, ethnographic photography, photojournalism, social media, and blogs. Pass/No Pass Option

Course Outline
Investigation of significant historical photographic images and movements for social change from momentous photographers with a variety of diverse backgrounds for political and social context regarding images for social change.
Critical analysis of shifting multi-cultural perceptions and expectations regarding aesthetics and technology in new media for social change.
Visual literacy and the ability to determine expressions of racism, sexism, and other prejudices that persist in global new media.
Ability to discern image authenticity in multi-cultural Documentary Photography, News-Media Images, and Photojournalism.
Impact of multi-cultural perspectives on global society from amateur image-makers in comparison with established news-media and journalism sources in new media.


Week #1
How to Look at Pictures
How to Look at Social Media Platforms
How to look at and use Facebook page or a group.

Breaking down the components of a Facebook Page
The Facebook Algorithm Explained for Marketers
https://www.mainstreethost.com/blog/social-media-image-size-cheat-sheet/
The 2018 Facebook Cover Image Size & Design Guide - DesignBold
25 FACEBOOK AD DESIGN HACKS FOR MAJOR SUCCESS
How to find out what Facebook knows about you

Read Lecture Notes Notes How to Look at Pictures

Homework
4 Photos of still life:  2 photos should symmetrical and 2 asymmetrical compositions.  
The verticles and horizontals need to be parallel to the top and bottoms of the picture plane.
Have a strong concept behind them. I suppose they don’t all have to be unified in theme, but, each one should have a stronger compelling idea or concept behind it.
For example, something that is autobiographical, about a social theme, about a strong emotion, a strong belief, or a strong memory.

Photograph your project with your cell phone. 
Answer the questions below in the text of your email.
Send an email that includes your answers and photos of your finished work, by email them to me. Kenney.Mencher@gmail.com
Answer the following questions in your analysis:
What were you trying to do in terms of, composition, shading, and color?
What concept are you trying to express?
Who is your target audience, and why would this be important to other them?

Week #2
Technology and Text
Discussion of homework

Technology: Chemical, Halftone Printing, Digital
Technology: Movable Type and Digital Texts, Luther, and the Arab Spring

Homework:  Take a picture of something in that uses both photograph and text.  It should be an image that you have either a deep emotional or reflective/intellectual response to.
Use the camera in your phone or choose a picture with text from the Internet and make a screen shot of it in the context in which you see it AND download the image.
Send an email that includes your answers and photos of your finished work, by email them to me. Kenney.Mencher@gmail.com
Answer the questions below in the text of your email.
What were you trying to do in terms of font, composition, shading, and color?
What concept are you trying to express?
Who is your target audience, and why would this be important to other them?

Here are some ideas:
Book Covers
Album/CD Covers
Movie Posters
Advertisements
Memes
Portraits and Selfies
Billboard
Signs
Week #3
Discussion of homework.
Photography, Social Change, Political Change, Ideology and Technologies

Find an photograph that you feel was powerful in reflecting or causing social change.
The image can be either in print or on the net.
Take a picture with your phone or choose a picture with text from the Internet and make a screen shot of it in the context in which you see it AND download the image.
Send an email that includes your answers and photos of your finished work, by email them to me. Kenney.Mencher@gmail.com
Answer the questions below in the text of your email.
What were the main goals of the photographer in terms of form (composition, shading, and color)?
What concept was the photographer trying to express?
Who was the target audience, and why would this be important to other them?  Describe the context surrounding the photo.

Please read this article for discussion next class.
https://www.nytimes.com/2018/02/07/magazine/teenagers-learning-online-porn-literacy-sex-education.html

Week #4
Discussion of homework.
Social Studies: Documentary Photography for Social Change
Read Lecture Notes Big Changes

Please read these articles for discussion next class.
  1. What Teenagers Are Learning From Online Porn
  2. The Other Talk Parents Avoid: Pornography
  3. Optional
  4. https://www.jeankilbourne.com/films/
  5. Plus sized models 2009
  6. A Review Of "Face Value"
  7. Another Review of "Face Value"

Week #4
Beauty, Fashion and Pornography
Discussion of homework.
Please be ready to discuss these articles for discussion next class.
  1. What Teenagers Are Learning From Online Porn
  2. The Other Talk Parents Avoid: Pornography


An analysis of Beauty Photography





Week #5
Discussion of homework.
Orientalism and Ethnography
Extra Info https://www.slrlounge.com/afghan-girl-arrested-sharbats-pictures-are-a-masterclass-in-geopolitics/
Extra Info A Critical Understanding of Edward Curtis’s Photos of Native American Culture

Due beginning of class next week.
Find or make an ethonographic text, photograph or a film or documentary.
You may also create or produce one.
Answer the questions below in the text of your email.
Send an email that includes your answers and photo by email them to me. Kenney.Mencher@gmail.com
Answer the following questions in your analysis:
What were you/the artist/photographer were trying to do in terms of font choice, composition, shading, and color?
What concept are you trying to express?  How effective is the expression.
Who is your (or the artist's) target audience, and why would this be important to other them?  Is their any evidence that suggests that it is or could be effective?

Week #6
Discussion of Homework
Conflict Civil Rights and Wars
Extra Info The Crimean War
Extra Info http://www.allworldwars.com/Crimean-War-Photographs-by-Roger-Fenton-1855.html
Extra Info https://www.history.com/topics/american-civil-war/mathew-brady

Due beginning of class next week
Find a photograph or a meme or poster either in print or on the net that is about some kind of conflict.
You may also create or produce one.
Answer the questions below in the text of your email.
Send an email that includes your answers and photo by email them to me. Kenney.Mencher@gmail.com
Answer the following questions in your analysis:
What were you/the artist/photographer were trying to do in terms of font choice, composition, shading, and color?
What concept are you trying to express?  How effective is the expression.
Who is your (or the artist's) target audience, and why would this be important to other them?  Is their any evidence that suggests that it is or could be effective?



Week #7
Discussion of homework

How to analyze a documentary.
Birth of a Movement (Documentary available on Amazon)

We decide to watch which two or three documentaries we're going to watch.
Here are some ideas to start with.

Documentary Films

Paris is Burning,
Roger and Me,
Bowling for Columbine,
An Inconvenient Truth,
Ai Wei Wei
Fashion/Beauty
Paris is Burning
Paris Hilton
#blacklivesmatter
#metoo

Start thinking about a final project.
Final Project Ideas
Make a photobook
Make a photo essay.
Create a blog
Write a paper
Make a short documentary
Write a paper.

Possible Themes for Final Projects:
Beauty
Fashion
Benetton, Abercrombie and Fitch, Pepsi and Insincerity
Did Facebook create "The Arab Spring?"

Refugees and Ai Wei Wei (The new "Grapes of Wrath")
Malala
RBG
Rwanda
Trayvon and George Zimmer, Hoodies
#Black Lives Matter
#MeToo
Tweeting Disaster: Rosanne Barr and others
Orlando Shootings
Life Magazine and Social Change
JFK
Viet Nam
Civil Rights,
Rwanda
Paris Hilton, magazine, internet porn and Instagram Phenom
The Big Fat Jewish
Book Covers
Album/CD Covers
Movie Posters
Advertisements
Memes
Portraits and Selfies
Billboard
Signs


One Bad Photo
Dukakis,
Roger Dean,
Paparazzi



Week #8
We watch 3 documentaries in the next three classes and discuss them.

Week #9
We watch a documentary

Week #10
We watch a documentary


Week #11 and #12 #13
Web Platforms
Emotional Design and the Utility of the Web Platforms
Visceral and Behavioral Design of Each Platform
Rating the Effectiveness of each platform for business, socialization, and political change.

Homework due today.
Please send me an email answering the following questions.
What is the theme or main idea of your project?
What will be the medium of form? (Documentary, magazine style article, photo essay, themed blog, short book)


Final Projects
Final Project
Make a photobook
Make a photo essay.
Create a blog
Write a paper
Make a short documentary

Week #14
Week #15
Week #17










Today's Issues and the Affect of Photography and Social Media Cause Awareness and Social Change